With their iconic tagline, “It’s not you, it’s your water,” Hello Klean has become a game-changer for those struggling with hair and skin issues caused by mineral-rich water. What We Cover in This Episode:

• The Origin Story: How Karlee’s personal struggles with hard water while living in different countries inspired her to create Hello Klean.

• Building a Brand from Scratch: Karlee shares the scrappy beginnings of Hello Klean, from designing packaging on Canva to bootstrapping her first product launch.

• Dragons’ Den Experience: Karlee gives us a behind-the-scenes look at pitching to the Dragons, landing investment offers, and the challenges of making the right business partnerships.

• The Hard Water Problem: Why so many of us blame ourselves or our products for beauty woes when the real issue might be our water.

• Taking Big Risks: From free trials to rebranding, Karlee reveals how bold decisions helped grow Hello Klean into a global brand.

• Lessons in Resilience: Karlee discusses overcoming rejection, balancing co-founder dynamics, and navigating male-dominated spaces as a female entrepreneur.

• What’s Next for Hello Klean: Insights into their rebrand and exciting new product launches on the horizon.

Key Takeaways:

• Your hair and skin issues might not be your fault—hard water is the hidden culprit.

• Building trust with customers through creative solutions like free trials can make all the difference.

• Being adaptable and willing to pivot is crucial for long-term success.

• Taking ownership of your narrative, especially through platforms like social media, is a powerful tool for growing a business.

Memorable Quotes:

• “It’s not you, it’s your water.”*

• “I wanted to create a product that worked, looked good, and made people feel good using it.”

• “Rejection isn’t the end—it’s just redirection.”